Every business needs customers. Without customer there will be no business. Business and customers goes hand in had. But how do businesses target their customers? In detective term that will be profiling the customer or customer profiling. If you are thinking or scratching your head now, yes you guess it right, it does sound like Hollywood detective series.
There are many types of customers and every customer goes to a specific business to buy or get the goods or services they want or need. Businesses have to buy advertisements or conduct road shows to reach their customers. Without doing all these, customers will not be able to know what is the business all about. But business can not simply conduct all these. They have to be specific to reach their target customers.
This is where customer profiling comes in. Previously we heard about Customer Relationships Management or CRM. CRM is a process or methodology used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. It is a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. Confused? Well, these are all about company-wide business strategy designed to reduce costs and increase profitability. Profitability is the main key here. Business is conducted to gain profit else it is charity.
But today, we have another type of process or methodology to reach customers in much more effective manner. It is called Marketing 2.0 for Business. Juice Media Worldwide at http://www.juicemetriqs.com is the global leader in delivering this new technology. They are delivering this new technology to accelerate marketing effectiveness and productivity. Effectiveness is by partnering with web producers, blog users, and content drivers to provide a more useful collaborative experience for customers, partners and vendors. It is by converging and integrating multiple data points, including social media that will leverage customer interactions.
Juice Media Worldwide, LLC, a leading provider of on‐demand Marketing 2.0 software services and solutions has moved to new San Diego headquarters at 591 Camino de la Reina on the 11th floor of the prominent Valley Corporate Center building.
Located just 10 minutes from downtown San Diego, the nearly 4,000 square foot state‐of‐the‐art offices are double the size of the previous headquarters. The new office equips Juice Media with enough space for the company to grow its software development and client management staff by an additional 50 percent in 2008.
“Managing rapid growth is always a challenge for successful start‐ups. We evaluated several options for new offices to accommodate our growth and Valley Corporate Center was an ideal location for us,” said Rick Enrico, CEO, Juice Media Worldwide, LLC. ”The office tower’s expansive features and centralized location made it a great solution for our needs as we expand our staff and client roster.”
Juice Media employees have access to a number of benefits with the move including an on‐site deli, gym, ocean view offices, and a park next door. The additional meeting space also enables Juice Media to develop even stronger relationships with its clients with more frequent and productive onsite meetings.
. . . Continue Reading »
Subscribe to RSS
.gif)
